For forty years, prospects and companions alike have trusted Cisco to ship nice high quality and modern merchandise throughout our particular person enterprise areas of networking, safety, observability, and collaboration. The consequence: acknowledged market management throughout every. Nonetheless, what bought us right here received’t get us there.
A New Day
Right this moment is a brand new day and the know-how panorama has modified. Organizations not wish to transact with a vendor to purchase merchandise. Slightly they wish to interact with a strategic companion to purchase outcomes that may remedy their greatest issues.
On this new day, we needed to requested ourselves, “how can we make 1+1 = 10 for Cisco, our companions, and our prospects?” The reply is a brand new strategic initiative that’s driving our go-to-market and firm technique: One Cisco.
What’s One Cisco
One Cisco is all about how networking, safety, observability, and collaboration – inclusive of Splunk – ship a set of three outcomes for our prospects within the AI period: powering AI-ready knowledge facilities, future-proofed workplaces, and digital resilience. Every of those outcomes are aligned to board degree priorities and creates vital differentiation for Cisco and unbelievable development alternatives for our companions.
What to Anticipate
Right this moment, we’re differentiating and simplifying the product and options we provide, bringing the ability of your entire Cisco product portfolio to our prospects and companions. We’re prioritizing the outcomes that matter most to our prospects, and meaning better alternatives for our companions to have interaction on the highest ranges of the group. All in, this new go-to-market strategy will lead to each strategic worth to prospects and unbelievable development alternatives for our companions.
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