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Thursday, September 19, 2024

Cisco at IBC2024 – Cisco Blogs


I can’t let you know how excited I’m about this week’s annual Worldwide Broadcasters Conference in Amsterdam. This occasion is on the middle of connectivity, connection and innovation and our staff at Cisco is thrilled to be a part of an incredible Media, Sports activities and Stay Occasion group.

Our management on this group continues to develop as we innovate throughout our portfolio to remodel the best way broadcasters, content material suppliers, venues, sports activities groups and leagues are harnessing the ability of AI, IP and different rising applied sciences, taking viewers experiences to the subsequent degree.

This yr, I’m thrilled to share a couple of cool bulletins and improvements.

Enabling Dynamic IP Manufacturing

The printed trade’s evolution to IP requires sustainable expertise to supply nice multicast visibility and adaptability to permit integration of a number of multicasts and/or unicast, on-premises and cloud domains. Guests to the Cisco sales space can anticipate to see our flagship answer, Cisco IP Material for Media (IPFM), on show on the ‘Cloud Native Media Manufacturing Anyplace’ demo to indicate how we’re enabling these transitions to IP aligned with SMPTE 2110. IP Material for Media continues to allow sustainable broadcast transition from SDI to SMPTE ST 2110 with Cisco’s Nexus Dashboard as a single level of administration for IP based mostly media materials, offering in depth monitoring and viability.  IP Material for Media was the chosen answer by NBC Sports activities for its manufacturing of the 2024 Olympic and Paralympic Video games in Paris. Moreover, we’re thrilled to announce our very personal Chris Lapp was honored by the Society of Movement Image and Tv Engineers for the Quotation for Excellent Service to the Media Trade.

Showcase in Movement

Throughout the week of IBC, Cisco sales space presence will likely be positioned in Corridor 3, #C37.  Moreover, Cisco will present up in numerous ecosystem companion cubicles leveraging our networking, safety, collaboration and hybrid-cloud options. We are also internet hosting the “Harnessing Gen AI in Media” Session on Sunday, September fifteenth at 12:45PM on the IBC Innovation Stage, Corridor 3 that includes our very personal Swetha Velamuri! Additionally on Sunday, Cisco and its companions had been named as a IBC2024 Innovation Awards Finalist for its reside sport and sustainable manufacturing awards, going down within the Auditorium Complicated on the RAI at 18:00 CET.

As you make your approach throughout the present flooring on the RAI Heart throughout IBC be sure you try the Cisco Sales space, C37 in Corridor 3, and see for your self how Cisco and our spectacular ecosystem of companions are forging a path of progressive new experiences for the media, sports activities and leisure trade.

To study extra and to see all the up to date use instances round Media, Sports activities, Stay Occasions and Esports with Cisco Go to Cisco Portfolio Explorer to study extra!

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